Stranger things

OnBuy research reveals the experience of a stranger will influence what 45% of consumers buy.

There are 2.3billion active social media users. Facebook has 1.71billion users with 500,000 new users joining the network each day. Twitter has 1.3billion accounts, and while only 320million of those are active, 500million tweets are thought to be sent daily.

The growth of these platforms has had a strong impact on the retail industry and it is estimated 91% of retail brands now use at least two social channels to reach and engage with their audience.

In a recent report conducted by PwC, it was found 78% of consumers are influenced by online social media, an increase of 10% in the last 12 months.