Store location: Midlands
Enquiry: Natural bodycare gift
This Midlands store scored highly in every category for online shopping and must now be a front-runner for the 2024 Award to be announced early next year.
First impressions
My first impressions are of a sleek, professional-looking website, with clear links to both their online shop and details for their physical store.
The homepage highlights new and featured products along with in-store events – plus extra content to draw me in such as extracts from their latest recipes and blog posts.
I quickly see that their webshop is focused on natural bodycare, supplements and home care products, rather than on food and drink. It looks like I should be able to find a suitable natural bodycare gift here.
Verdict 9/10
Website layout
I find the shop navigation sensibly organised and easy to use. Shop category pages are very simple looking, focused on the product selection without any distractions.
The shop search option could perhaps be a bit more obvious to spot – but it works pretty well for me, providing a good selection of relevant results.
The product pages are clearly laid out, with detailed information including ingredients available for most products. My only tiny quibble is that I find the font colour used for the product details a little bit tricky to read.
Verdict 9/10
Personal attention
I notice that this store has lots of positive reviews, many of which they’ve replied to, which helps me feel confident in shopping online with them.
Their social media accounts are regularly updated, with a focus on products and a professional but friendly tone.
Their blog is also updated fairly often, with well-written articles which tie in with their product ranges.
The option to sign up to email marketing is clearly shown across their website, although I sometimes find it can hide other useful information. Contact details for any queries are also easy to find.
Verdict 9/10
Check out
I find their shopping basket and checkout process straightforward to use. Delivery options (including standard/express delivery and click & collect) along with their costs are shown clearly throughout.
Their terms and conditions for online orders can be viewed directly on the checkout page, which I find useful. There’s only one payment option but it’s via a well-known payment provider.
Informative emails let me know when my order’s been received and sent. It’s delivered to me in good time, along with a friendly note which is a nice personal touch.
Verdict 9/10
Overall impression
I was very happy with this online shopping experience and can see myself ordering from this store again in the future – and maybe visiting their physical shop when I’m nearby.
Verdict 9/10
Total marks 45/50
Read the previous Secret Shopper report here...
The Secret Shopper Award for excellence in online shopping by an independent health store will be announced in our Spring 2025 issue.