A matter of trust
A matter of trust
NielsenIQ findings presented at last year’s Soil Association Certification Trade Conference showed:
- 79% of people say they are increasingly worried about the natural world and our impact on it
- 81% of people are worried about excess packaging and waste materials
- 86% would like their food to be produced in a more natural way without excess processing and chemicals
- 84% said that trust in food manufacturers and retailers is really important to them
- 77% said they want to make more sustainable choices in the products they buy
- 71% want to make more ethical choices in the products they buy
SA Certification Business Development Director Clare McDermott says: “Insights show that shoppers are searching out higher welfare products that are produced with the environment in mind and want to support British farmers. We should be looking to deliver more of the benefits that agroecological farming can provide for wildlife, soils, people and climate.”
Read more Insights here...