Get up to speed with Google

Practical tips on online marketing for your business from two specialists in the digital game.

Is your online business making the most of Google’s mobile speed algorithm update that took effect in July?

Our figures show that 87% of the UK’s top retailers’ mobile speed is currently rated as poor, which means they risk their mobile site’s visibility dropping now that the update has come into play.

Page speed really matters to web users, which is why Google has always taken it into account within its desktop search rankings. As from July, however, it is also factored into Google’s mobile search rankings as part of its new ‘Speed Update’.