Free thinking

Why retailers with an online shop must look to free delivery innovation to win more business

The power is in the hands of the consumer. Busy lifestyles, combined with today’s always-on, digitally connected world, have resulted in a market where convenience is king. This is nowhere more apparent than in the ever-evolving ecommerce arena.

The ease of mobile browsing and one-click buying is all well and good, but this functionality counts for nothing if sellers are simply unable to get purchases to the consumer in a way that works. For retailers, the challenge is to ensure that back-office fulfilment processes have the capability to deliver on customer expectations.