Retail Focus – Dietary changes trump medication for GI health

A surge in recorded category advertising spend in conjunction with strong sales of upset stomach and IBS remedies and indigestion relief products has resulted in buoyant value sales growth for the gastrointestinal (GI) market in the past few years.

That’s the view of market research company Mintel, which also spotlights increasing awareness among consumers with chronic GI health problems of the need to cut “trigger foods” from their diets completely.