Business Development – Boosting revenues in challenging times

Secondary revenue represents a cost-efficient means of substantially boosting revenue, says Guy Chiswick, MD, Northern Europe, for Webloyalty

It’s a challenging time for retailers to be profitable. Regardless of business size – from department stores to smaller, independent shops – the pressure to boost revenues is being felt across the board.

Over the past few years, we’ve witnessed a rapid change in the way consumers shop. Every stage of the journey has been transformed by advances in technology, from on-the-go mobile browsing, to ordering products to be delivered on a day – and to a location – of their choosing.