Benefits Of Training

How specialised education transforms health food stores

John Frisby
Chairman, Health Food Institute

In today’s environment those in authority, consumers and consumer groups demand national standards of competence. This is especially important where staff are advising customers on their health.

Health food stores need to be seen to have a commitment to certain principles, with a recognisable standard of independent training. Many stores fulfil these requirements and have taken a stand to be recognised as professionals in their field.

A business can only ever be as good as its employees. Its success depends on the quality of the products offered as well as the quality and commitment of employees towards the success of the business. The link between investment in training and profitability cannot be over-emphasised.

Training is important because the continual sharpening of performance levels of every member of staff is the fastest and most efficient way (some would say the only way) to win and keep customer loyalty and gain higher sales. Because staff are the costliest item of expenditure that an employer has, and the personalities in a store are the most unique and special quality it has, it really makes sense to invest in them.

Employer benefits
Resources allocated to staff training are a really good investment because:

Training increases the confidence of both staff and customers
It shows employees that they are valuable
Providing the best customer service builds a strong reputation that sets you apart from your competitors
The success of your store depends on the combined skills and expertise of your team
Staff members will be at ease and confident in the job and they will require less supervision
Your concern for the individual development and skills of your staff is shown in a positive, supportive light
Your store’s sales, reputation and repeat customers will be boosted
Increased staff and customer satisfaction will always be measured by higher turnover

Employee benefits

You know that your employer values you
Training is a bridge connecting education and knowledge to practical work experience and will always be of benefit
Training provides a route to self-improvement, professional growth and success
Training enhances knowledge, hones skills and provides an opportunity to excel at work
Training increases job satisfaction, instils confidence and gives motivation to perform well
All qualifications are a valuable addition to your CV

Why not sign up for HFI training now and demonstrate your commitment to the professional image of your health food store, the collective reputation of all independent health food stores and the success of our industry as a whole. For more information on our courses and discounts on prices please contact Alison Collingwood, details below.

CONTACT: 0115 9234 534 or 07582 134470, email [email protected]